Industry Presence
Being where the industry looks.
Workflow
Step 1Strategy Def
ObjectiveDefine the presence goal.
InputBusiness goals
OutputPresence strategy
Key activities
Decide where you must be seen
Decision points
Where do we need to be?
Tools: StrategyRoles: Marketing · founder
Success: Strategy set
Quality gate: Go: clear. Loop back: vague.
Why it matters
- Presence converts into pipeline and talent. Being seen where the market looks makes you the default answer.
Best practices
- Choose stages your ICP actually watches.
- Make the talk a lead engine, not a vanity.
- Repurpose every appearance into content.
- Measure the pipeline, not the applause.
Common mistakes
- Speaking to empty rooms that look good on the CV.
- Presence with no follow-up mechanism.
- Saying yes to everything.
Key questions
- Where does our buyer listen, and are we there?
- Does presence turn into pipeline?
Agents that drive this
Campaign BuilderWriter
Tools we use · alternates in [ ]
Notion[ Confluence, Obsidian ]Exa[ Tavily, Apify, Brave Search ]