Feature Adoption Campaigns
Campaigns that drive adoption of the features that matter.
Workflow
Step 1Feature Selection & Prioritization
ObjectiveIdentify features to drive adoption based on business impact
InputFeature roadmap, customer usage data, business objectives
OutputPrioritized feature list with adoption target
Key activities
Identify underadopted features, assess business impact of adoption, identify target user segments, set adoption targets, prioritize features
Decision points
Features high-impact? Adoption realistic? User interest?
Tools: Product analytics, feature adoption trackingRoles: Product (feature expertise), Analytics (adoption data), CSM (customer context)
Success: Prioritized feature list with adoption targets
Quality gate: Features prioritized, adoption targets set, campaign approved
Why it matters
- Adoption is the leading indicator of retention. A campaign turns 'the feature exists' into 'the customer uses it'.
Best practices
- Prioritize features by retention impact.
- Segment users by usage and potential.
- Promote in-context, not just by email.
- Track and iterate on adoption.
Common mistakes
- Campaigns for every feature, none sticky.
- No segmentation — everyone gets the same nudge.
- No measurement of adoption lift.
Key questions
- Which feature, adopted, most predicts renewal?
- Which segment needs it most?
Agents that drive this
Expansion RadarHealth Monitor
Tools we use · alternates in [ ]
Metabase[ Looker Studio, Power BI, Grafana ]n8n[ Zapier, Make, Airflow ]