Brand Strategy
What the market feels when it hears your name.
Workflow
Step 1Market Position
ObjectiveDefine where you stand.
InputMarket, competitors
OutputPosition
Key activities
Define the position you own in the market
Decision points
Where do we win?
Tools: StrategyRoles: Founder · marketing
Success: Position defined
Quality gate: Go: clear. Loop back: generic.
Why it matters
- Brand is the accumulated impression. A deliberate brand compounds trust; an accidental one confuses the market.
Best practices
- Define the position before the logo.
- Lock the personality and tone.
- Document guidelines so consistency survives.
- Align the whole org on the story.
Common mistakes
- Brand as a logo, not a position.
- Tone that changes with every campaign.
- Guidelines nobody follows.
Key questions
- What should the market say about us in one sentence?
- Is the brand consistent across every touch?
Agents that drive this
Writer
Tools we use · alternates in [ ]
Notion[ Confluence, Obsidian ]Claude[ OpenAI, DeepSeek, Gemini ]