L9
Turning customers into proof: case studies, testimonials, advocacy programs, communities.
Choosing the customers whose stories sell.
Building proof that reads like a win.
Putting the proof where it converts.
Your happiest customers, ready to vouch.
What strangers read about you before they call.
Letting customers sell for you.
A council of customers steering your roadmap.
Customers learning from each other — and loving you for it.
Running the community so it runs itself.
Read the canon · Customer Advocacy