Strategy Engine · plain-English guide
How to read Goal Designer
Goal Designer okr & ambition design. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Focus areas + business context
Gives
OKR draft + ambition check
The data it uses: Your focus areas, with context and baseline numbers.
Watch how it works
How to read the output
Draft
Objectives with measurable key results — baseline, target, and how each is measured.
Ambition verdict
Per objective: stretch, realistic, sandbag, or fantasy — with the math.
Gates
Sandbags and fantasies both get flagged, not hidden.
The terms it uses
- Stretch
- Achievable if you do things differently. The bar a goal should clear.
- Sandbag
- A target you would beat without changing anything. Too low to matter.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Focus areas + context
- ✓Measurability count + ambition flags (computed)
Inferred
- ~Objective wording
- ~KR design
- ~Ambition verdicts
Questions people ask
What stops it setting easy goals?+
The ambition check compares each target to the baseline and flags both sandbags and unreachable targets.
Now read the real thing.
Run Goal Designer on your own data and compare the output to this guide. If it matches, you can trust it.