Sales Engine · plain-English guide
How to read Negotiation Coach
Negotiation Coach live negotiation advisor. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Deal brief + known pressures
Gives
Concession map + call prep
The data it uses: The deal brief, plus known pressures and your margin floor.
Watch how it works
How to read the output
The map
For each thing they want: what you can give, what it costs you, and what you must get in exchange.
The order to give
Cheapest-to-you first, each with its exchange and the point past which you stop.
Call prep
What to hold, what to trade, and the signal that tells you to stop and close.
The terms it uses
- Concession
- Something you give up. The rule: never for free — every concession buys something.
- Guardrail gate
- Blocks any planned concession that breaches the margin floor.
- Close when
- The moment in the call when further talking only costs you — the signal to ask for the deal.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Deal brief + pressures (as provided)
- ✓Margin-floor breach check (computed)
Inferred
- ~Concession map
- ~Sequence order
- ~Call prep
Questions people ask
Why not just give them what they ask for?+
Because an unearned concession tells the buyer the price was never real. Every trade is mapped to something you get back.
Now read the real thing.
Run Negotiation Coach on your own data and compare the output to this guide. If it matches, you can trust it.