Sales Engine · plain-English guide
How to read Listener
Listener market signal monitor. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
ICP + watch list + sensitivity
Gives
Signal digest + vetoed signals
The data it uses: A batch of candidate signals plus your ICP.
Watch how it works
How to read the output
Routed signals
Signals that passed — real, ICP-relevant, and timely. These are worked.
Vetoed signals
What was excluded AND why. The veto log is as valuable as the routed list — it shows the noise you did not chase.
Digest
One line on what actually matters from the batch.
The terms it uses
- Noise threshold
- A single-source signal with no corroboration does not route. One mention is noise.
- Trigger
- The event that makes now the right time — funding, hiring, leadership change, tech adoption.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Candidate signals (as provided)
- ✓Evidence quotes
- ✓Noise-threshold vetoes (computed)
Inferred
- ~ICP relevance
- ~Trigger classification
- ~Confidence
Questions people ask
Why show the signals you rejected?+
So you can trust the ones you kept. A filter you cannot inspect is just a black box.
Now read the real thing.
Run Listener on your own data and compare the output to this guide. If it matches, you can trust it.