Marketing Engine · plain-English guide
How to read ICP Clarifier
ICP Clarifier account targeting. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
CRM deal export + stated ICP
Gives
Actual ICP profile + drift report
The data it uses: A CRM deal export and your stated ICP.
Watch how it works
How to read the output
Actual ICP
The profile that actually buys — highest win rate at the shortest cycle from your own closed deals.
Segment math
Win rate and cycle by segment, from your data. The numbers behind the profile.
Drift
Where your pipeline has wandered from the ICP you stated.
The terms it uses
- Stated vs actual ICP
- Who you say you sell to versus who your closed-won pattern says you sell to. The gap is the story.
- Sample gate
- Below 20 closed-won deals the pattern is marked preliminary — a small sample can lie.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Deal counts + outcomes
- ✓Per-segment win rates + cycle times (computed)
- ✓Sample-size gate (computed)
Inferred
- ~Segment choice
- ~Actual ICP profile
- ~Drift interpretation
Questions people ask
How many deals do I need?+
More than 20 closed-won for a confident read. Below that it marks the result preliminary instead of overclaiming.
Now read the real thing.
Run ICP Clarifier on your own data and compare the output to this guide. If it matches, you can trust it.