Marketing Engine · plain-English guide
How to read Content Radar
Content Radar whitespace scanner. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Profile + focus
Gives
Ranked opportunity cards
The data it uses: Your profile and a focus area.
Watch how it works
How to read the output
Opportunity cards
Ranked content opportunities, each with topic, angle, and the question it answers.
Scores
Demand, whitespace, insight density, durability, frontier — why this ranks where it does.
Why now
The live signal that makes this timely, with real source URLs.
The terms it uses
- Whitespace
- Demand that exists but credible content has not covered.
- Archetype
- The shape of the piece — quiet shift, signal vs noise, third way, decision framework, how-to.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Search + community signal
- ✓Whitespace vs your existing content map
Inferred
- ~Ranking scores
- ~Angle
- ~Archetype
Questions people ask
Is this keyword research?+
No. It finds questions worth answering and the angle that is yours — not a keyword list.
Now read the real thing.
Run Content Radar on your own data and compare the output to this guide. If it matches, you can trust it.