Marketing Engine · plain-English guide
How to read Competitor Intel
Competitor Intel competitive monitor. This guide explains what it produces, what each part means, and how it stays honest — so you can act on the output with confidence.
Takes
Competitor name + website
Gives
Intel brief + attribution
The data it uses: The competitor and the source material you gathered.
Watch how it works
How to read the output
Timeline
What the competitor has actually done, in order, each with its source.
Implications
What each move means for you, scored by impact.
Claims
Every fact with its attribution — unsourced claims are flagged unverified.
The terms it uses
- Attribution gate
- Fires on any claim with no source. Unattributed intelligence is marked, never asserted.
- Impact rating
- High/medium/low — how much the move changes your position.
How it stays honest
Every agent separates what it measured from your data from what it inferred. You always know which is which.
Measured
- ✓Moves + attributions
- ✓Sourced vs unsourced counts (computed)
Inferred
- ~Implications
- ~Moves to make
- ~Impact ratings
Questions people ask
What if I only have a rumor?+
It records the claim and flags it unverified rather than dressing it as fact.
Now read the real thing.
Run Competitor Intel on your own data and compare the output to this guide. If it matches, you can trust it.